ÿþ<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"> <html> <head> <title>60</title> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> <style> .text {font-family:Arial;font-size:10;color:#FFFFFF;} .text2 {font-family:Arial;font-size:13;color:#FFFFFF;} .text3 {font-family:Arial;font-weight:bold;font-size:18;color:#FFFFFF;} .top {font-family:Arial;font-size:10;color:#384F74;padding-left:5px;padding-right:5px;} A.mid {font-family:Arial;font-size:10;color:#FFC000;} A.bot {font-family:Arial;font-size:10;color:#000000;padding-left:10px;padding-right:10px;} A:hover {color:#9CA6B2;} </style> </head> <body leftmargin="0" topmargin="0" marginheight="0" marginwidth="0"> <table border="0" cellpadding="0" cellspacing="0" height="100%"> <tr> <td valign="top" colspan="2"><img src="images/main.jpg" border="0" width="770" height="146"></td> <td width="100%" background="images/mainn.jpg"></td> </tr> <tr> <td valign="top" height="100%"> <table border="0" cellpadding="0" cellspacing="0" height="100%"> <tr> <td valign="top"><img src="images/linel.jpg" border="0" width="159" height="27"></td> </tr> <tr> <td valign="top"> <a href="cs1.html"><img src="images/menu1.jpg" border="0" width="159" height="25"></a><br> <a href="cs2.html"><img src="images/menu2.jpg" border="0" width="159" height="25"></a><br> <a href="cs3.html"><img src="images/menu3.jpg" border="0" width="159" height="25"></a><br> <a href="cs4.html"><img src="images/menu4.jpg" border="0" width="159" height="25"></a><br> <a href="cs4.html"><img src="images/menu5.jpg" border="0" width="159" height="25"></a><br> <a href="cs6.html"><img src="images/menu6.jpg" border="0" width="159" height="25"></a><br> <a href="cs7.html"><img src="images/menu7.jpg" border="0" width="159" height="25"></a><br> <a href="cs4.html"><img src="images/menu8.jpg" border="0" width="159" height="25"></a><br> <a href="cs9.html"><img src="images/menu9.jpg" border="0" width="159" height="25"></a><br> <a href="cs10.html"><img src="images/menu10.jpg" border="0" width="159" height="25"></a><br> <a href="cs11.html"><img src="images/menu11.jpg" border="0" width="159" height="25"></a><br> <a href="cs12.html"><img src="images/menu12.jpg" border="0" width="159" height="25"></a><br> <a href="cs13.html"><img src="images/menu13.jpg" border="0" width="159" height="25"></a><br> <a href="cs14.html"><img src="images/menu14.jpg" border="0" width="159" height="25"></a><br> <a href="cs15.html"><img src="images/menu15.jpg" border="0" width="159" height="25"></a><br> <a href="cs15.html"><img src="images/menu16.jpg" border="0" width="159" height="25"></a><br> <a href="cs17.html"><img src="images/menu17.jpg" border="0" width="159" height="25"></a><br> <a href="cs18.html"><img src="images/menu18.jpg" border="0" width="159" height="25"></a><br> <a href="cs19.html"><img src="images/menu19.jpg" border="0" width="159" height="25"></a><br> <a href="cs20.html"><img src="images/menu20.jpg" border="0" width="159" height="25"></a><br> <a href="cs21.html"><img src="images/menu21.jpg" border="0" width="159" height="25"></a><br> <a href="csmore.html"><img src="images/menumore.jpg" border="0" width="159" height="25"></a> </td> </tr> <tr> <td bgcolor="#7487A3"><img src="images/spacer.gif" height="1" border="0"></td> </tr> <tr> <td valign="top" background="images/bgleft2.gif" width="159" height="88"> <p class="text" style="padding-left:10px;padding-top:8px;padding-right:10px;padding-bottom:8px;">Public Profile <br> <br> Is your public profile up to scratch? Why not contact USP TODAY to get an assessment of how you can maximise your publicity opportunities? </p> </td> </tr> <tr> <td valign="top" background="images/bgleftN.gif" width="159" height="100%"></td> </tr> </table> </td> <td valign="top" height="100%"> <table border="0" cellpadding="0" cellspacing="0" height="100%"> <tr> <td valign="top"> <table border="0" cellpadding="0" cellspacing="0" background="images/liner.jpg" width="611" height="41"> <table border="0" cellpadding="0" cellspacing="0" background="images/liner.jpg" width="611" height="41" ID="Table1"> <tr> <td style="padding-left:40px;"><font class="top" style="padding-left:30px;"><a href="./" class="top">Home </a>/ <a href="about.html" class="top">About Us</a> / <a href="services.html" class="top"> Services</a> / <a href="csmore.html" class="top">Case Studies</a> /<a href="contact.html" class="top">Contact Us</a></font></td> <td align="right"> &nbsp; </td> </tr> </table> </td> </tr> <tr> <td valign="top" height="100%"> <table border="0" cellpadding="20" cellspacing="0" width="611" height="100%"> <tr> <td bgcolor="#544974"> <p class="text3">GUINNESS</p> <p class="text2">USP exploited and managed Guinness' involvement in the Grand National, Guinness Soccer 6, the British Touring Car Championships (for Kaliber) and The Guinness Soccer Internationals  England v Cameroon and England v Germany.</p> <img align="left" src="images/cs1a.jpg" width="275" height="187"><img align="right" src="images/cs1b.jpg" width="250" height="323"> <p class="text2" clear="left">During the 1994 Soccer World Cup, Guinness activity focussedon their sponsorship of the Irish Football Team as their official beer.</p> <p class="text2">Responsibilities included media management, product sampling, media and consumer promotions plus the management of Guinness Soccer Ambassador, Jack Charlton. Events included a televised send-off luncheon at The Café Royal in London attended by the Irish Prime Minister, Albert Reynolds.</p> <p class="text2">In 1995 USP managed the Guinness sponsorship of the Ireland Rugby World Cup Squad in a similar fashion.</p> <p class="text2">During 1998 and 1999 Guinness committed over £16 million supporting their first ever global sponsorship, as an official sponsor of Rugby World Cup  99.</p> <img src="images/cs1c.jpg" align="right" width="374" height="226"> <p class="text2">From the initial negotiations, USP was instrumental in managing press relationships, events and the `Guinness Ambassadors including: 1995 Rugby World Cup winning captain, Springbok Francois Pienaar, former Wales international and GB Rugby League star Jonathan Davies and Michael Lynaghthe former Australian rugby international.</p> <p class="text2">Responsibilities for all the above included: origination and management of the exploitation programme of promotion, media, events -including 'ambush' marketing initiatives, which overall increased Guinness sales over this period 5-fold.</p> </td> </tr> </table> </td> </tr> <tr> <td background="images/line_bot.jpg" height="36" width="611" align="center"><a href="about.html" class="bot">About us</a><img src="images/line1.gif" border="0" align="middle" width="5" height="36"><a href="services.html" class="bot">Services</a><img src="images/line1.gif" border="0" align="middle" width="5" height="36"><a href="csmore.html" class="bot">Case Studies</a><img src="images/line1.gif" border="0" align="middle" width="5" height="36"><a href="contact.html" class="bot">Contact Us</a></td> </tr> <tr> <td background="images/footbg.gif" height="59"> <table border="0" cellpadding="0" cellspacing="0" width="611"> <tr> <td style="padding-left:30px;" align="left"> <p class="text">&copy;2003 by Unique Strategic Promotions </p> </td> <td align="right" style="padding-right:30px;"><p class="text">Contact e-mail <br> <a class="mid" href="mailto:sally.allen@usp-uk.com">sally.allen@usp-uk.com</a></p> </td> </tr> </table> </td> <td></td> </tr> </table> </td> <td valign="top" width="100%"> <table border="0" cellpadding="0" cellspacing="0" width="100%" height="100%"> <tr> <td background="images/srchn.jpg"><img src="images/srchn.jpg" border="0" width="1" height="41"></td> </tr> <tr> <td background="images/picn.jpg"><img src="images/picn.jpg" border="0" width="1" height="172"></td> </tr> <tr> <td background="images/bg_right.gif" height="100%"></td> </tr> <tr> <td background="images/line_botn.jpg"><img src="images/line_botn.jpg" border="0" width="1" height="43"></td> </tr> <tr> <td background="images/footbg.gif"><img src="images/footbg.gif" border="0" width="3" height="59"></td> </tr> </table> </td> </tr> </table> </body> </html>