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WINES FROM SPAIN
USP was retained BY Wines From Spain to
create innovative `tasting’ campaigns to
target both the trade and consumers.
USP sourced and negotiated contracts with
Montserrat Caballe and Jose Carreras to stage
3 concerts through IMG Artists on behalf of
our client, Wines From Spain.
The concerts were used as an innovative platform
for Spanish wine distributors to promote and
sample their wines to the trade.
USP also negotiated and managed a highly
successful UK tour of The Bolshoi Ballet for Wines
From Spain which was designed to stimulate
consumer sampling of Cava on a national basis.
This was also proved a considerable success
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