 HIGHLAND SPRING
Responsibilities:
To create a promotion for Highland Spring's PR agency to target 15-18 year old
females.
Achievements:
Sally Allen created 'The Highland Spring Face of 1993' model competition.
Sourced and negotiated the partnership of The Daily Express, GMTV
and Storm Model Management, the highly acclaimed international model agency.
This event proved so successful that in 1994 it was extended to
aspiring male models as well.
The promotion ran for 6 years
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